If you’re a blogger and care about social media, chances are you’ve heard about the recent changes to Klout’s algorithms, resulting in a significant drop in Klout scores for many bloggers. Paradoxically, people who aren’t even involved in social media and probably don’t even know what Klout is have seen a jump in their Klout scores.
Here are a couple of interesting blog articles discussing the changes and questioning the accuracy of Klout, which I recommend you check out:
In some of my blogger networking groups, everyone was all atwitter (is that a bad pun?) over their declining scores so I had to check out what happened to mine. For the record, my Klout score dropped from 62 to 48 as a result of the new changes. I suspect this has to do with the fact that it will only let me link my personal Facebook page, which I use to keep in touch with several hundred friends and family, instead of my blog’s fan page which has over 2000 fans. I really prefer to keep the two areas separate and I think this is a huge shortfall of Klout.
I immediately began plotting how I could possibly squeeze in more time to engage in twitter and get my Klout score back up, when I took a second to reflect on the consequences of spending even more time on my blog. I realized if I was spending even more of my precious little free time glued to the computer worrying about my Klout score, my klout with my husband would probably drop. And really, what’s more important?
As we approach the busy holiday season and my full-time job requests that I continue to work overtime, I’ve started looking at my blogging with a critical eye and searching for areas where I can cut back. I’d rather do a few things well than be spread thin across a number of areas, and I have to look at return on investment.
Other than receiveing a free book as a Klout perk, I’m not sure Klout offers much return on my time. I’ve never had a PR firm ask about my Klout score. I used to have giving K+ to my fellow bloggers on my daily blogging to-do list, because it’s a nice way to network and recognize others. However, I can easily do that by retweeting or stumbling their posts and that probably has more reach. Also, I feel that by giving our blogging buddies K+, it turns it into a ‘mutual admirer’ fan club instead of a true social media metric.
What do you think about the changes to Klout, and how has it affected your score? Are you reevaluating the usefulness of Klout, or do you plan to adjust your blogging to improve your score?