Changes to Klout Scores and the Bigger Picture – A Matter of #Blogging Priorities

by Rachel on November 1, 2011

in Blogging Resources, blogging tips, life

Changes to Klout

If you’re a blogger and care about social media, chances are you’ve heard about the recent changes to Klout’s algorithms, resulting in a significant drop in Klout scores for many bloggers. Paradoxically, people who aren’t even involved in social media and probably don’t even know what Klout is have seen a jump in their Klout scores.

Here are a couple of interesting blog articles discussing the changes and questioning the accuracy of Klout, which I recommend you check out:

An Open Letter to Klout

Want a Higher Klout Score? Have a Baby

Why Companies Can’t Count on Klout Scores

In some of my blogger networking groups, everyone was all atwitter (is that a bad pun?) over their declining scores so I had to check out what happened to mine. For the record, my Klout score dropped from 62 to 48 as a result of the new changes. I suspect this has to do with the fact that it will only let me link my personal Facebook page, which I use to keep in touch with several hundred friends and family, instead of my blog’s fan page which has over 2000 fans. I really prefer to keep the two areas separate and I think this is a huge shortfall of Klout.

I immediately began plotting how I could possibly squeeze in more time to engage in twitter and get my Klout score back up, when I took a second to reflect on the consequences of spending even more time on my blog. I realized if I was spending even more of my precious little free time glued to the computer worrying about my Klout score, my klout with my husband would probably drop. And really, what’s more important?

As we approach the busy holiday season and my full-time job requests that I continue to work overtime, I’ve started looking at my blogging with a critical eye and searching for areas where I can cut back. I’d rather do a few things well than be spread thin across a number of areas, and I have to look at return on investment.

Other than receiveing a free book as a Klout perk, I’m not sure Klout offers much return on my time. I’ve never had a PR firm ask about my Klout score. I used to have giving K+ to my fellow bloggers on my daily blogging to-do list, because it’s a nice way to network and recognize others. However, I can easily do that by retweeting or stumbling their posts and that probably has more reach. Also, I feel that by giving our blogging buddies K+, it turns it into a ‘mutual admirer’ fan club instead of a true social media metric.

What do you think about the changes to Klout, and how has it affected your score? Are you reevaluating the usefulness of Klout, or do you plan to adjust your blogging to improve your score?

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{ 8 comments… read them below or add one }

Jill November 1, 2011 at 12:17 am

You can link your facebook fan page to Klout. Go back in to your facebook link under the network connections setting and add it there. (You might have to add your fan page before you can unlink your personal page.)
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Rachel November 1, 2011 at 7:58 am

Thanks Jill. I have already tried it and it doesn’t work for me when I try to link it.
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Amanda November 1, 2011 at 5:28 am

I dislike the Klout changes. Maybe I should read up more, but I too, have way too much on my plate. I try to be interactive with my Twitter – But I just have so much going on, and I can’t spend every minute on Twitter.

My Klout score dropped from 61-41 (I’ve raised it back up to 45 so far) – I was upset. I was more upset that my true reach dropped like 4 thousand >:(!
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Rachel November 6, 2011 at 3:33 am

What did you do to raise your score back up?
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liz November 1, 2011 at 8:12 am

Thanks so much for the shout!

To add to all that was said…have you noticed the badges you earn from Klout now? Like, every 50 times you hand out +K, you get a badge. It seems like Klout will do anything to keep people visiting their site and keep those pageviews up, even if it changes their brand from a supposedly-valid metric to a game.
liz recently posted..An Open Letter to KloutMy Profile

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Romina November 1, 2011 at 8:22 am

In the past week, I’ve seen two PR companies ask for stats which include Klout scores. Prior to that, I did not even know mine. I finally checked mine out and started worrying if I should even begin to address this statistic. Like you, I’ve decided to focus on other things, especially since there’s a possibility that my score would drop for reasons beyond my control.
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ohkeeka November 2, 2011 at 3:00 pm

I didn’t drop too much with the changes–I think the people with the biggest drops are the ones who have RTs for giveaways and who belong to Triberr. The people I know who don’t do either of these either had no drop at all or very small ones. So I know this sounds terrible, but it doesn’t bother me too much because I kind of feel like the playing field is a bit more even now. I mean, (unpopular opinion alert!), I have a giveaway going on for a $50 Amazon GC on Dealectica right now & a lot of people are tweeting about it, but does that mean I’m really influential with these people? Or about Amazon? Not really. I think there were some people who had very high Klout scores that don’t actually have much real clout when it comes to purchasing decisions, you know? I read somewhere (forgot where) that some automated spam account had a super high Klout score! So I can’t blame them for trying to correct this.

I totally agree with you that interacting on Twitter is a better way to raise your Klout. And not only with that particular website, but I think it’s good for a blog to interact with readers & other bloggers. Social media is about being social!
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Kelly November 3, 2011 at 9:39 pm

Ugh my Klout did the same thing. I don’t know why they don’t accept that bloggers want some sort of separation and privacy between blogging and their personal lives. And who wants to see all of the mundane happenings on your blog anyway – I hardly see how that’s an accurate way to judge how influential a blogger is.

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